None of us grew up watching our fathers dabbing moisturizing cream on their eyes or lying on the couch with tea bags on their face. But men are wising up; sales of department-store eye products for men shot up a whopping 33 percent in 2011 over 2010. Eye creams and gels for men brought in just $3.5 million in 2007. In 2011 they jumped to $5.4 million.
It makes sense. Everyone wants to look younger, though men have long avoided using anything that could appear to be unmanly. “Women go to the bathroom together and talk about lip color, but in my experience guys don’t get together for 'Monday Night Football' and talk about what eye creams they use,” Brian Boye, fashion and grooming director for Men’s Health magazine, recently told The New York Times. All that seems to be changing as skin care becomes more mainstream among men - not just 'metro-sexual' types, but across all types of men.
I have seen evidence of this in my own salon, and have been getting more calls and requests for treatments for men. It used to be that women called for their husbands, boyfriends, or teenage sons. Now, the tide is shifting a bit and I'm getting calls from the men themselves!
There's a great article I found about over-the-counter skin treatments - be sure to take a look at it! If you have any questions about your skin care regimen, or need advice on available treatments, be sure to call the salon and ask... we're happy to help!
No comments:
Post a Comment